DALTON, Ga. – Dec. 3, 2010 – Universal Textile Technologies™ (UTT), the carpet industry’s recognized leader in backing systems innovation and development, along with flooring and surfacing leaders AstroTurf®, EcoPath™ and SYNLawn®, recently returned from showcasing at the world’s largest green building exhibit hall, Chicago's McCormick Place West, for the U.S. Green Building Council’s Greenbuild International Conference & Expo, Nov. 16-18, where more than 27,000 attendees from 112 countries attended educational sessions, networked and redefined the future of the green building industry.

In summarizing his experience, Doug Giles of UTT observed that the 2010 Greenbuild show, titled Generation Green: Redefining Our Future, “focused on many reoccurring subjects, but none more powerful than leadership and the future of the green innovation, both which were eloquently explored by former Secretary of State Gen. Colin Powell in his keynote address.”

These same concepts are at the core of UTT’s biobased technologies and co-exhibitor EcoPath’s line of sustainable and perpetually recyclable entryway matting products.

“Supporting a vital movement such as Greenbuild and bringing to market a green product that outperforms its predecessors by delivering on all the attributes and qualities the label implies is extremely important to us. We have committed our company to state the facts properly and not embellish the environmental impact. We take pride in saying what we do and doing what we say,” explains Jack Lindsay, vice president of sales for ECS, parent company of EcoPath™. “Utilizing Bio Preferred soy as well as post-consumer water bottles (PET), EcoPath is engineered to outlast, outperform and have the least impact on our environment as possible. We are proud of the EcoPath product line and the true innovation it brings to the matting industry. How often do you see products that capture contaminants yet avoid contaminating our surroundings? EcoPath does just that and much more.”

The Proof is in the Soy

UTT’s biobased backings are made from renewable and recovered materials and some contain an average of four post-consumer recycled plastic bottles (PET) per square yard on carpet products. Biobased polymers in UTT’s green backings are made from domestically-grown soybeans replacing a portion of the petroleum-based polyols found in regular polyurethane backing. UTT uses soybean oil extracted from soybeans, stabilized by removing gums and waxes, and converted into a polymer. This polymer becomes an integral part of synthetic turf and carpet backings and helps lock the turf and carpet fibers into place.

New Uses Program Manager for the United States Soybean Board, Mike Erker, notes, “The United Soybean board and the 600,000 member farmers are very pleased to see the innovative uses of soy technology this amazing team has developed. The USB New Uses Committee has worked in conjunction with Universal Textile Technologies from the early stages and to see the creativity this seed generated is something our American farm community is proud to be a part of.”

This soybean chemistry and added product stability can be found in a variety of commercial and residential flooring products as seen in the soy-themed co-branded exhibit hosted at Greenbuild 2010 by UTT, EcoPath™, AstroTurf®, makers of premium synthetic sports turf, and SYNLawn®, makers of artificial landscape grass and putting greens. The booth display was comprised of three corresponding 10 ft by 10 ft framed backdrops, each featuring one of the three UTT affiliated brands. The overall booth design was anchored by plush and brightly colored flooring in each of the three product brands, carrying through the soy theme and literally allowing booth visitors to try their putting skills on a SYNLawn® putting green, take a break from the unforgiving exhibit hall floor with the comfort provided by EcoPath™ entryway matting, and last, but not least, experiencing the touch and feel of the first and most technologically advanced sports turf in the world, AstroTurf®.

About Universal Textile Technologies™ (UTT)

The leadership behind Universal Textiles Technologies™ has supplied the carpet industry with multiple backing technologies for more than 30 years. As a constant innovator in the industry, UTT was one of the first companies to manufacture an eco-friendly backing system for carpet. UTT carpet backings are sold under a variety of brands and trademarks and are available for various market segments including corporate, healthcare, Main Street, residential and education. With multiple products for various applications, UTT continues to be the specified choice for designers, architects and homeowners. Committed to the principles of sustainable development, UTT and its employees seek to balance the economic, environmental, and social responsibilities of implementing change while maintaining high standards of quality and performance. Visit www.Universal-Textile.net.

About AstroTurf®

AstroTurf® is the world leader in synthetic turf. For many athletes and sport enthusiasts, the AstroTurf® brand has redefined the way the game is played. The company offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies, leveraging the industry’s only vertically integrated manufacturing system. A growing number of high schools, colleges, professional sports teams and municipalities continue to select AstroTurf®-branded products for their premium quality, technical superiority and safety. Recent innovations from AstroTurf® include GameDay Grass™ 3D with Root Zone®, a polyethylene/nylon hybrid system which most closely replicates natural grass; TurfAide™, a non-chemical antimicrobial shield protecting against MRSA and other infectious bacteria; and AstroFlect™ Technology which significantly reduces turf surface temperatures. More company information is available at www.AstroTurf.com.

About EcoPath™

A product of Engineered Conversion Systems (ECS), EcoPath™ is the world’s first 100 percent perpetually recyclable entryway matting solution that meets professional facility managers’ requirements for safety, cleanliness and durability. EcoPath™ complements any style motif; protects valuable floors; and helps facilities achieve their top green potential by contributing toward LEED building certification. Manufactured in the U.S., the product line combines the latest innovations in manufacturing technology and materials with superior workmanship and carries an unmatched manufacturing warranty. As part of a vertically integrated manufacturing company with a modern 70,000 sq. ft. facility in Dalton, Ga., ECS incorporates the maximum standards in quality control blended with competitive pricing and fast fulfillment. For more information and full product specifications, visit www.ecopathmats.com.

About SYNLawn®

SYNLawn® is the industry innovator on synthetic grass. Their lush and livable synthetic grass systems have transformed the way synthetic grass is used, producing the most advanced and performance oriented putting surfaces and synthetic landscaping solutions in the market. SYNLawn® uses exclusive nylon technologies to produce unmatched solutions for synthetic landscape, golf, pet and playground systems. SYNLawn's grass products are 100% recyclable and lead compliant. As the only vertically integrated manufacturer/installer in the business, SYNLawn® delivers customers the highest quality artificial grass products at a competitive price with the most genuine industry warranty. With the company’s rapid expansion, SYNLawn® has 35 locations now open in the U.S. and Canada. To learn more visit www.SYNLawn.com.

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Media Contacts:

Universal Textile Technologies™; Doug Giles, 706-876-5604, douggiles@universal-textile.net

Astroturf®, Synlawn®; Andy Belles, 706-271-5654, abelles@astroturf.com

EcoPath™; Brenda Becker, 404-214-0722×115, bbecker@trevelinokeller.com

Dalton, Ga. (Sept. 16, 2010) – EcoPath™, the world’s first perpetually recyclable entryway matting solution made from environmentally friendly products and biobased content, today unveiled a new brand and creative identity that focuses on its green and clean benefits.

“Some customers choose EcoPath for the superior quality we provide at manufacturer direct savings, some for the lasting impressions we create, and others because our products contribute to certified green standards,” said Jack Lindsay, vice president of sales of Engineered Conversion Systems (ECS), parent company of EcoPath. “Our new look and feel needed to accurately convey not only what we are as a product line but also who we are to our clients – a solution to help them with their facility management needs.”

The rebrand initiative incorporates a new messaging platform, logos, creative and a website overhaul, which anchor the new identity to EcoPath’s differentiators and culture. Some overarching brand principles include:

• The “control” that EcoPath provides facility managers and owners, minimizing issues such as slips and falls, tracked grime and moisture damage; and maximizing qualities such as style, product durability and green sustainability
• Made from natural and recycled products, EcoPath is the first 100 percent perpetually recyclable matting solution with biobased content derived from domestically-grown soybeans. When a mat needs to be replaced, it is simply recycled into other company products – nothing is wasted or is harmful to the environment, and nothing ends in a landfill.
• Produced by skilled craftsmen using the latest state-of-the-art custom-designed manufacturing equipment, EcoPath features superior quality.
• Taking the brand to market through a team of professional sales consultants focused on solving customer needs
• Made in the U.S. and factory direct, cutting out middlemen markups

Delivering on its green promise, EcoPath entryway matting solution is backed with EnviroCel™, which contains recycled, recovered and renewable materials that are 60 to 70 percent green by weight, and BioGrip™, a 100 percent post-consumer recycled secondary backing made from recycled (PET – polyethylene therephthalate polyester) plastic bottles with a non-skid natural rubber. Such product traits positioned EcoPath among the “Top Five Green Products for Retail and Business Interiors” at the 2009 Greenbuild® International Conference and Expo.

EcoPath helps facilities achieve their highest green potential by contributing toward U.S. Green Building Council LEED certification for at least 10 different credits under the Materials & Resources, Indoor Environmental Quality and Innovation & Design Process sections.

In addition to EcoPath’s green components, its manufacturer, ECS, takes part in a sophisticated recycling program that converts used EcoPath mats into components of other products made by ECS sister companies – ensuring that nothing is wasted or ends up in a landfill.

“We not only deliver on our customers’ needs, we also practice what we preach,” added Lindsay.

(Editor’s Note: To review the new creative or for product samples, contact Brenda Becker at 404-214-0722 Ext. 115 or bbecker@trevelinokeller.com)

About EcoPath™

A product of Engineered Conversion Systems (ECS), EcoPath™ is the world’s first 100 percent perpetually recyclable entryway matting solution that meets professional facility managers’ requirements for safety, cleanliness and durability. EcoPath™ complements any style motif; protects valuable floors; and helps facilities achieve their top green potential by contributing toward LEED building certification. The product line combines the latest innovations in manufacturing, technology, and materials with superior workmanship and outstanding service. EcoPath™ is 100 % manufactured in the U.S. and carries an unmatched manufacturing warranty. As part of a vertically integrated manufacturing company with a modern 70,000 sq. ft. facility in Dalton, Ga., ECS incorporates the maximum standards in quality control blended with competitive pricing and fast fulfillment. For more information and full product specifications, visit www.ecopathmats.com.

Media Contact:
Melissa Warren
404-214-0722×114
mwarren@trevelinokeller.com

Dalton, Ga. – Aug. 05, 2010 – EcoPath™, the first and only perpetually recyclable entryway matting solution, made from environmentally friendly renewable and recyclable products, urges facility managers and building owners to consider entryway matting as a vital component of any seasonal operations plan. To these efforts EcoPath has put in place a team of regional specialists to counsel building managers and owners on how EcoPath products can help minimize tracked dirt, lower cleaning costs, reduce slip and fall hazards and contribute to LEED certification.

The new team of dedicated regional reps offers a breadth of service experience in such industries as flooring, carpet, tile and insurance, and includes:

Southeast

Matt Brock leads EcoPath’s Southeast field operations, handling new and established commercial accounts throughout North Carolina, South Carolina, Tennessee, Alabama, Georgia and Florida. He brings to the position more than 17 years of service experience in the insurance industry and holds a Bachelor of Arts degree from Vanderbilt University. Brock resides in Lookout Mountain, Ga. with his wife and their three children. Matt Brock is reachable at 706-996-5025 or mbrock@ecopathmats.com.

Northeast

Jim Reynolds leads EcoPath’s Northeast field operations, which encompass Pennsylvania, Southern New Jersey, Delaware, Maryland and Virginia. He provides customers with more than 27 years of national service experience across the carpet, flooring, tile and wall coverings industries. He holds a Bachelors of Science in Business from Indiana University of Pennsylvania. Reynolds resides in Berwyn, Penn., with his “two great children, awesome wife and a loveable cat, Howie.” Jim Reynolds may be reached at 484-238-4006 or jreynolds@ecopathmats.com.

New York

Anthony Beneventin manages EcoPath’s sales and customer support efforts throughout New York, New Jersey, Connecticut and surrounding area. He brings to the position more than 15 years of expertise in the flooring and matting installations categories. Beneventin is currently pursuing an Associate in Business degree from Suffolk Community College. He is base in Lake Ronkonkoma, N.Y., where he resides with wife Nicole and two English Bulldogs, Diesel and Daisy-Mae. Contact Anthony Beneventin at 631-245-2180, abeneventin@ecopathmats.com.

Midwest

Ben Metcalf heads EcoPath’s Midwest regional efforts, managing the needs of customers throughout Minnesota, Wisconsin, Illinois, Michigan, Ohio, Kentucky and surrounding areas not specifically covered under another region. He brings to his daily tasks five years of flooring industry expertise with an additional seven years of architecture, design and construction experience. He holds a Bachelor of Science in Architectural Studies form Southern Illinois University. Metcalf is based in Whiteland, Ind., on the South side of Indianapolis. Contact Ben Metcalf at 317-225-3185, bmetcalf@ecopathmats.com.

West

Todd Chesebro manages all sales and customer support efforts for EcoPath’s Western Division, which services the entire West coast. Prior to joining the company, Chesebro amassed 14 years of experience in the flooring, tile and carpet industries. He holds a Bachelor of Arts in History and Post Baccalaureate in Secondary Education from Arizona State University. Todd Chesebro is based in San Francisco and may be reached at 415-307-7843, tchesebro@ecopathmats.com.

“Our regional professionals are armed with the expertise and available to help with every step, from initial inquiries to overseeing the installation process and managing customers’ continued needs,” said Jack Lindsay, vice president of sales of Engineered Conversion Systems (ECS), parent company of EcoPath.

Whether forecasting snow, heavy rain, winds or sunny skies, EcoPath can complement any facility’s seasonal management strategy to:

• Protect valuable floors with superior moisture-hoarding, dirt-trapping construction
• Control tracking and minimize dirt
• Minimize slip hazards
• Handle heavy traffic without showing wear
• Reduce cleaning costs
• Reduce environmental strain by utilizing recycled materials in its construction
• Contribute toward LEED building certification

“While most of us are enjoying our summer, facility managers everywhere are concerned with the upcoming rain and snow seasons and how to best combat their effects on everyday operations. EcoPath can be their first line of defense against increment weather worries; keeping floors clean, dry and protected from damage,” adds Lindsay.

EcoPath entryway matting solution is backed with EnviroCel™, which contains recycled, recovered and renewable materials that are 60 to 70 percent green by weight, and BioGrip™, a 100 percent post-consumer recycled secondary backing made from recycled (PET – polyethylene therephthalate polyester) plastic bottles with a non-skid natural rubber. Such product traits positioned EcoPath among the “Top Five Green Products for Retail and Business Interiors” last year at the world's largest green building industry show, Greenbuild® International Conference and Expo.

EcoPath helps customers achieve their facility’s highest green potential by contributing toward U.S. Green Building Council LEED certification under Section 4.3, Indoor Environmental Quality, Low-Emitting Material; under LEED Materials and Resources CR4, Recycled Content; and under LEED Innovation in Design, CR1.

For more information and full product specifications, contact a field representative directly, email sales@ecopathmats.com or visit www.ecopathmats.com.

About EcoPath™

A product of Engineered Conversion Systems (ECS), EcoPath™ is the world’s first 100 percent perpetually recyclable entryway matting solution that meets professional facility managers’ requirements for safety, cleanliness and durability. EcoPath™ complements any style motif; protects valuable floors; and helps facilities achieve their top green potential by contributing toward LEED building certification. The product line combines the latest innovations in manufacturing, technology, and materials with superior workmanship and outstanding service. EcoPath™ is 100 % manufactured in the U.S. and carries an unmatched manufacturing warranty. As part of a vertically integrated manufacturing company with a modern 70,000 sq. ft. facility in Dalton, Ga., ECS incorporates the maximum standards in quality control blended with competitive pricing and fast fulfillment. For more information and full product specifications, visit www.ecopathmats.com.

Media Contact:
Melissa Warren
404-214-0722×114
mwarren@trevelinokeller.com

• 34 million Americans are over the age of 60. With this said, a person age 65 or older is 10 times more likely to be the victim of a debilitating slip-and-fall accident than a person under the age of 30
• The average slip-and-fall claim is $4,000
• In the US each year, an average of 7.75 claims per 1 million supermarket customers are filed due to slips-and-falls
• In 1987 there were 12 million injuries caused by falls requiring at least 1 day of medical attention. Two-thirds of the falls happened at the floor level
• For every dollar spent on floor maintenance products, the average supermarket will spend $3 paying for slip-and-fall accidents

Scientific Studies Facts

• The average six-room dwelling takes in 40 lbs. of dust in a year. A private home may have between 800,000 to 1,600,000 tiny bits of dust and particulate matter in every cubic inch of air. (TRSA Report)
• Studies show that 1 sq. yard of commercial grade carpeting can accumulate 1 lb. of dirt over a 1-week period and up to twice as much during inclement weather. (International Sanitary Supply Association)
• Entrance matting should cover 15 to 18 feet of an entrance (long enough for 5-6 footsteps of the average adult stride), preventing 80-90% of dirt from coming into the facility. (Cleaning & Maintenance Mgmt)
• It's estimated that over 43 million tons of dust falls on the United States annually. (National Air Pollution Central Administration)
• "We estimate that only about 10% of the dirt is removed from mats with a vacuum cleaner" – Georgia State University

Appearance Facts

• 91% of shoppers select a store to shop in based on appearance
• 42% of consumers say the floors are the first thing they look at when judging cleanliness
• Students selecting colleges largely base their selections on the appearance of the campus – specifically entranceways, restrooms and the grounds
• When customers choose a restaurant, cleanliness ranks at the top for fast-food destinations

Labor Facts

• It is estimated that 90% of building maintenance cost is labor
• The estimated cost of removing a single pound of dirt from a building can exceed $600
• A dollar spent keeping soil out of a building will save $10 in removing the soil once it's inside
• 39% of all custodial time is devoted to floor care maintenance
• Proper matting alone can save approximately 200 labor hours in the average home per year

Health Facts

• About 10% of Americans are allergic to some component of dust
• Indoor air is found to be up to 70 times more polluted than outdoor air; and most people spend 60-90% of their time indoors
• American businesses are spending upwards of $100 billion a year as a result of lost worker productivity due to poor indoor air quality and "Sick Building Syndrome"
• Medical research has proven that most headaches are allergic reactions to dust

• 100% Perpetually Recyclable
• EnviroCel™ backing, a recycled, recovered and renewable high performance polyurethane backing, 60% to 70% green by weight
• BioGrip™ secondary backing of 100% post-consumer recycled fleece with non-skid natural rubber
• Contributes toward LEED building certification under: Materials & Resources, Indoor Environmental Quality and Innovation & Design Process.

EcoPath™ Sustainable Entryway Systems come with an EnviroCel™ polyurethane backing. EnviroCel™ is constructed from recycled, recovered and renewable materials that are 60% to 70% green by backing weight. The renewable materials in EnviroCel™ replace large percentages of petroleum based components in its polyurethane chemistry with soybean based polyols. EnviroCel™ contains Celceram® as well. Celceram® is a recovered pre-consumer recycled mineral compound that enhances the performance of the product and contributes to the overall environmental friendliness of the mats.

"I really appreciate the attention to detail and the level of customer service the EcoPath™ team provided during the selection process. The product that was delivered exceeded our expectations from a quality and cost perspective. EcoPath™ made the decision to go 'Green' easy."– Ed Barnes, Vice President of Operations, Washington State Convention Center.

EcoPath™ Sustainable Entryway Systems are manufactured by Accucut, a division of Engineered Conversion Systems (ECS). Since 1994, Accucut has offered an extensive selection of high quality mats that combine the latest innovations in manufacturing, technology, and materials combined with superior workmanship and outstanding service. As a vertically integrated manufacturing company with a modern 70,000 sq. ft. facility in Dalton, Georgia, Accucut incorporates the highest standards in quality control blended with competitive pricing and fast fulfillment. Accucut products are 100% manufactured in the U.S.A. and carry a manufacturing warranty unmatched in the industry.

Media Contact:
Melissa Warren
404-214-0722×114
mwarren@trevelinokeller.com

To speak with an EcoPath representative, please call us at 706-275-8895.

EcoPath™:

232 Lowy Drive

Chatsworth, Georgia 30705

Fax: 706-272-7033

We look forward to hearing from you!